The Annual General Shareholders Meeting of Belgazprombank was held on 30 March 2020 in Minsk using a video conference system.
The agenda included the report of the Management Board and Revision Committee of Belgazprombank on the performance results for 2020, approval of annual accounting (financial) statements and transactions with related parties of Belgazprombank, distribution of profits and dividends for 2020, election of the Board of Directors and Revision Committee of Belgazprombank.
Nadzeya Yermakova, the Chairman of the Management Board, reported on the performance results of Belgazprombank for 2020.
She pointed out that during the reporting year Belgazprombank conducted its activities under challenging conditions.
As a result of a number of negative factors the Bank faced an outflow of funds from customer accounts, shift of key customers to other banks and a reduction of international credit support. In this regard, the Bank was mainly focused on maintaining actual liquidity and complying with prudential standards. This finally allowed to maintain the position of a systemically important bank of Belarus of the Ist group of importance and to ensure compliance with all the prudential requirements. The wide range of remote products and services, protection of safety of customers and employees from the beginning of the pandemic, provision of information about the ongoing epidemiological measures have much helped to reassure clients and depositors.
Taking into account the growing influence of external factors limiting the full use of media, digital and offline opportunities for promoting banking products and services, the main focus was on improving the quality and automating the work of personalized customer interaction channels (personalized mailings using notifications, SMS, e-mails, etc.). In order to respond to customers' queries promptly, a new omnichannel solution was integrated into the Bank's website (web-chat), messengers and other social networks.
In accordance with the programmes on attracting customers the Bank promoted both traditional services and newly announced solutions: POS-terminals, self-collection machines, a package of cash and settlement services. The automated transfer of geodata related to the Bank’s branches to Yandex and Google platforms was implemented.
By the end of the year the Bank achieved a balanced public attitude as a result of the complex of organizational, marketing, advertising and informational activities implemented during the year. According to the brand awareness and preference study, the share of the audience having spontaneous awareness of the brand of Belgazprombank grew constantly during the period from 2016 to 2020 with a maximum in 2020 at 33%.
The Management Board considers as its primary mission for 2021 is regaining of the market positions of Belgazprombank at the level of the beginning of 2020. In 2022 the growth of banking business will be continued following the development of the country's economy and in accordance with the guidelines of the monetary and credit policy.
In general the shareholders were satisfied with the activities of Belgazprombank and approved the report of the Management Board on the performance results for 2020. Also the new composition of the Board of Directors of Belgazprombank was elected.